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Professor Lacey received his Ph.D. in Marketing from the University of Alabama in 2003 and joined UNO's faculty that same year. Prior to beginning his academic career, Professor Lacey had accumulated more than 12 years of marketing experience, holding a variety of corporate marketing positions for Baylor Health Care System and Blue Cross and Blue Shield of Kansas City. Research Publications and Current Research Interests: Professor Lacey’s research has been published in many peer reviewed marketing journals, including: Journal of Service Research, Marketing Letters, Journal of Advertising Research, Journal of Marketing Theory & Practice, Journal of Business and Industrial Marketing, Journal of Consumer Marketing, Journal of Relationship Marketing, Health Marketing Quarterly, among others. He also is a contributor to the book Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention and has published in many marketing conference proceedings. Professor Lacey is currently working on several empirically supported research studies, including linkages between relationship marketing and corporate social responsibility as well as sponsorship's marketing impact on events and experiences. In addition, he has been invited to contribute book chapters to two new marketing books, both to be published in 2010. Teaching: Dr. Lacey teaches undergraduate and graduate level marketing courses, including UNO's Executive Masters of Science in Health Care Management in New Orleans and its MBA program in San Juan, Puerto Rico. At UNO, Dr. Lacey teaches Strategic Marketing Management, Advanced Services Marketing Management, Health Care Marketing, Marketing Strategy, and Services Marketing. He also has taught at the University of Alabama and at UNO’s International Summer School program in Innsbruck, Austria. For more information, Dr. Lacey's c.v. is available at http://www.rlacey.net Updated by rlacey:rlacey on 9/23/2009 8:13:51 PM |
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