Kyeong Sam Min

Assistant Professor

Ph.D., The Ohio State University

Phone: (504) 280-6195

Office: KH, Room 343-B

Email: E:mail kmin@uno.edu

Website:

Background:

Professor Min joined UNO in 2008. Previously, he was on the faculty at the University of South Dakota and served as an instructor at the Ohio State University.

Current Research Interests:

Professor Min's research interests lie in the field of consumer judgment and decision making. Specifically, his research focuses on understanding the interplay between consumer psychology and marketing strategy when consumers have limited or unfavorable information about a product or service. Recently, Professor Min has been examining the role of various decision aids that help consumers and managers improve the accuracy of their planning decisions.

Recent Research and Publication Activities:

Professor Min's research has been accepted for publication at several peer reviewed marketing and psychology journals, including: Journal of Consumer Research, Psychiatric Research, and Korean Journal of Consumer Studies. He is also a contributor to the book Handbook of Consumer Psychology. His research has been presented at the national conferences including the annual meetings of the Association for Consumer Research and Society of Judgment and Decision Making.

Professional Background:

Professor Min also has worked as a marketing consultant for five years at the Hyundai Research Institute and APEX Management Institute in Seoul, Korea.

Teaching:

Professor Min teaches undergraduate and graduate level marketing courses, including Marketing Management and Strategic Marketing Management. He also has taught Consumer Behavior and Marketing Research at the University of South Dakota and the Ohio State University.