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Faculty
and Staff
Pamela
A. Kennett-Hensel
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- Associate
Professor
- Ph.D.,
Georgia State University
- Phone:
(504) 280-6193
- Office:
KH 343D
- Email:
pkennett@uno.edu
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Background:
Professor
Kennett-Hensel joined UNO in 2000. Previously, she was on
the faculty at the University of South Alabama and served
as an instructor at Georgia State University. She also taught
in UNO's International Summer School program in Innsbruck,
Austria and currently teaches in UNO’s Executive MBA
program in Kingston, Jamaica.
Current
Research Interests:
Professor
Kennett-Hensel’s research interests include sport
and event marketing, particularly the determinants of fan
satisfaction and evaluation of sponsorship effectiveness,
and services marketing. Recently she has been examining
the impact of Hurricane Katrina induced stress on consumer
behavior.
Recent
Research and Publication Activities:
Dr. Kennett-Hensel’s research has been published in
journals such as the Journal of Business Research, Journal
of Services Marketing, Journal of Business and Industrial
Marketing, Journal of Marketing Education, Journal for Advancement
of Marketing Education, Journal of Customer Service in Marketing
& Management, Health Services Management Research, International
Sports Journal, and the Journal of Targeting, Measurement
and Analysis of Marketing. It has also been presented
at numerous national and international marketing conferences
including the annual meetings of the American Marketing
Association, Society for Marketing Advances, Association
for Consumer Research, European Marketing Academy, and Marketing
Management Association.
Teaching:
Dr.
Kennett-Hensel teaches undergraduate marketing research
and marketing management. She also teaches strategic marketing
management and marketing research at the graduate level.
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