Raymond P. Fisk

Professor Fisk left UNO in the summer of 2007. His new contact information is: Raymond P. Fisk, Professor and Chair Department of Marketing McCoy College of Business Administration Texas State University-San Marcos 601 University Drive San Marcos, Texas 78666 Phone: (512) 245-9614 Fax: (512) 245-7475 Email: Ray.Fisk@txstate.edu Vita

Background:

Professor Fisk has taught at the University of New Orleans, Oklahoma State University and the University of Central Florida (Orlando). He has also taught internationally at Klagenfurt University, Austria as a Fulbright Scholar; the University of Porto, Portugal; University College Dublin, Ireland; the Swedish School of Economics, Helsinki, Finland; the Universidad Diego Portales, Santiago, Chile; the Universidade do Algarve, Faro, Portugal; and the Instituto Tecnologico de Estudios Superiores de Monterrey (ITESM), Monterrey, Mexico. Dr. Fisk received the Career Contributions to the Services Discipline Award from the American Marketing Association Services Marketing Special Interest Group in 2005.

Current Research Interests:

Services marketing and management, particularly the areas of services as theater, services technology and the evolution of the services field.

Recent Research and Publication Activities:

Dr. Fisk is a leading researcher in the field of services marketing and management. He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, European Journal of Marketing, Service Industries Journal, International Journal of Service Industry Management, Advances in Services Marketing and Management, Journal of Health Care Marketing, Journal of Professional Services Marketing, Journal of Marketing Education, Marketing Education Review, Managing Service Quality and numerous international, national and regional marketing conferences. He has published four books: Marketing Theory: Distinguished Contributions; AIRWAYS: A Marketing Simulation; Services Marketing: An Annotated Bibliography; and Interactive Services Marketing, 2nd Edition. The 2nd Edition of Interactive Services Marketing was translated into Japanese in 2006, and the 3rd Edition is currently in process.

Dr. Fisk's research (with Mary Jo Bitner and Stephen W. Brown of Arizona State University) on the evolution of the services field resulted in publications in the Journal of Retailing and the International Journal of Service Industry Management. This work was reprinted in three literature compilations. Four presentations of various aspects of this research have been made in the United States. This research also led to invited presentations in Finland, Ireland and Scotland.

Dr. Fisk's research (with Stephen J. Grove of Clemson University) on services as dramas has been published in the European Journal of Marketing, Service Industries Journal, and Advances in Services Marketing and Management. This work has been reprinted in two literature compilations. Eight presentations of various aspects of this research have been made in the United States. This research also led to invited presentations in Finland and Sweden.

Professional Service Activities:

Dr. Fisk has been very active in the American Marketing Association. On the academic side of the AMA, he started the AMA's Services Marketing Special Interest Group. He chaired the AMA Task Forces that put the AMA on the Internet and created Shared Interest Groups (SIGs) for AMA members. Dr. Fisk served as Vice President for Teaching and Information Dissemination and Vice President for Marketing, AMA Academic Council. He is a Past President of the AMA Academic Council. In addition, he has served as a track chair of AMA conferences on seven different occasions and co-chaired an AMA Services Marketing Conference held in New Orleans. Most recently, he was founding editor of the AMA's Marketing Educator Online.

On the professional chapter side of the AMA, Dr. Fisk is a Past-President of both the AMA's Central Florida Chapter and New Orleans Chapter.

Dr. Fisk serves on the editorial review board of the Services Industries Journal. He has previously served on the editorial review boards of the Journal of Health Care Marketing and Marketing Education Review, and was the editor of the AMA Services Marketing Newsletter.

Teaching:

Dr. Fisk teaches Services Marketing, Marketing Problem Analysis, Marketing Research, Marketing Management, and Marketing Internship.

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