Aberdeen Leila Borders

Assistant Professor Ph.D., Georgia State University Phone: (504) 280-6195 Office: KH 343B Email: aborders@uno.edu

Background:

Assistant Professor Borders received her Ph.D. in Marketing from Georgia State University. She holds an M.B.A. from Georgia State University and B.B.A. (Accounting) from the University of Georgia. Professor Borders joined UNO in 2002, and has taught at Georgia State University, Clark Atlanta University, and Innsbruck University in Austria.

Research:

Her research focuses on business-to-business and industrial marketing, selling and sales management, customer relationship management, and e-commerce. She has published in the Journal of Business and Industrial Marketing, Industrial Marketing Management, Journal of Travel & Tourism Marketing, Encyclopedia of Information Technology, Journal of Global Competitiveness, Advances in Competitive Research, and Thexis.

Professional Background:

Professionally, Dr. Borders worked for the Department of Defense as a Defense Contract Auditor and retired from BellSouth Telecommunications as an Information Technology Systems Analyst and Comptrollers Policy Manager. Currently, Dr. Borders is the President of the American Marketing Association (AMA) Relationship Marketing Special Interest Group; an associate researcher for Georgia State University's Center for Business and Industrial Marketing; on the editorial review board for the Journal of Business and Industrial Marketing; and currently serves as the University of New Orleans coach for the regional Bayou Sales Challenge and the National Collegiate Sales Competition contests.

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