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MARKETING & LOGISTICS DEPARTMENT
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Welcome
to an Exciting Marketing Career!
Marketing
Curriculum
Student Survival Tips
Get
to know a faculty member in the Marketing Department in
whom you can confide and seek advice for scheduling, career
advice and counseling. If you don't know any of the marketing
faculty, visit the Marketing Department office (BA 102)
and ask to be assigned to a faculty member.
Do
not try to take all of your marketing course work in two
semesters.
Use
your courses to get involved in practical learning projects
(such as internships, marketing plans, research projects,
and papers) that will be useful after graduation. Focus
your academic energy on a career. When you do a project,
try to choose a topic that will enhance your career knowledge,
as well as satisfy the course requirement. Also, try to
combine projects with current business experiences and
experiences you want to have.
Identify
concentrations within the marketing curriculum and find
out what types of courses to take outside the major to
support your area(s) of professional and career interest.
Design a supporting area or minor that is closely aligned
to your interests. Do not take needless courses unrelated
to your career.
Plan
your final semester carefully. The most demanding courses
in your program are senior-level marketing courses and
Business Policy, normally taken in the last semester.
Generally, students are advised not to take more than
12 hours during this final semester. By doing so, students
will have larger quantities of high quality time to spend
on these final, most directly relevant classes, as well
as finding employment. In order to have this luxury, students
must plan carefully and take "heavier" class loads (15
hours) early in their careers.
Do
not try to register for more than 15 hours per semester
unless you have first obtained counsel and permission.
Complete
the core requirements and declare your marketing major
as early as possible, otherwise you will be closed out
of courses.
Stay
abreast of current business practices by reading business
periodicals. Such efforts will make class material far
more relevant and meaningful. Because most employers are
only interested what you can do to enhance their organization,
being current on the latest trends in business will make
you far more valuable.
Check
with the Marketing Department regarding scholarships,
job opportunities and internships.
Get
involved in student clubs and organizations. Such activities
contribute greatly to your education and make you more
marketable after graduating.
Get
actively involved in professional and social organizations
outside campus. Become a leader recognized by your peers
and professors.
Budget
your time. A common excuse used by students for failure
is their lack of adequate time to complete tasks properly.
Although valid in some cases, often students use their
time neither efficiently nor effectively. Learn to budget
time carefully and recognize the time tradeoffs being
made when making a schedule. This is especially critical
when you are doing group projects.
Coordinate
school and work responsibilities very carefully. Do not
let part-time work interfere with your academic performance.
Keep your goals in mind. Students must carefully balance
the time and effort demanded by competing activities.
Select
part-time or full time work directly related to your career
aspirations. The Marketing Department's internship program
is an excellent way of improving your access to these
opportunities. An internship will greatly enhance your
marketing knowledge and will increase the likelihood of
your gaining employment in the same marketing industry
after graduation.
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