College of Business Administration

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	DEPARTMENTS: Administration Accounting Economics & Finance Hotel, Restaurant & Tourism Management Marketing & Logistics PROGRAMS Undergraduate Graduate Executive Education Internships Contact Us RESEARCH & CENTERS A T & T Technology Center Division of Business & Economic Research Economic Development Institute Hospitality Research Center Louisiana International Trade Center Real Estate Research Center Small Business Development Center FACULTY Faculty List Resources STUDENT INFO Alumni Business Alumni Council Internships Student Organizations SERVICES Calendar Special Programs Links		Welcome to an Exciting Marketing Career! Individual Development Professional Affiliations UNO American Marketing Association Collegiate Chapter UNO’s Collegiate Chapter of the American Marketing Association (AMA) has been one of the most active and most recognized student organizations on campus. It has won awards and recognition at the College, University and National levels over the past five years. Every marketing student should be a member! Join it and get involved in building your career skills! For more information contact Dr. Stephanie Dellande, Advisor (office: KH 331, phone: 504-280-7313, email: Dr. Stephanie Dellande,) Membership is open to all majors. Dues are $73 per year ($48 National dues and $25 local Student Chapter dues). Luncheon meetings are held on the second Tuesday of each month at 12:30 PM. Business Community Interaction AMA is a professional association of individuals from business, government, and academic organizations. The purpose of the association is to facilitate professional development, sophisticated decision making, and understanding of theory in the field of marketing. In addition to the national association, the New Orleans AMA Chapter welcomes your attendance at their luncheon meetings on the first Thursday of each month. Check with Professor Dellande for more details. Also, the local chapters of other marketing associations (Louisiana Direct Marketing Association, Louisiana Public Relations Association, International Association of Business Communicators, New Orleans Ad Club, Public Relations Society of America, and Sales and Marketing Executives) welcome the attendance of marketing students. Work Experience The ultimate goal of learning about marketing is to practice marketing later in a career. You are encouraged to seek marketing related employment during the summer to complement your academic work. Any work experience helps in developing your personal and professional goals. However, work experiences in marketing will be much more helpful in launching your marketing career after graduation. A marketing internship is a great way to earn academic credit while acquiring practical experience. Professional Periodicals There are several professional publications that are of interest to marketers. In order to make the most use of these trade publications, you must discipline yourself to read them regularly, with particular attention to articles in your specific area of interest. The following are examples of periodicals that are directly related to business and marketing: Advertising Age American Demographics Business Ethics Business Week Direct Marketing Forbes Fortune Harvard Business Review Inc. Marketing Management New Orleans City Business Sales and Marketing Management Venture Wall Street Journal The above are all available in the university library. Also, many of these same publications can be found on the Internet. At least two or three should fit your field of interest. Begin the habit now of reading in your field. Your course work will be more interesting, your ideas will be fresher, and your interaction with prospective employers will be sharper. Other Activities Many non-business organizations have marketing-related tasks. Volunteer for activities which will further your business experience: act as treasurer, head a promotion committee, or organize a fund-raiser or special function. Let your involvement help you grow professionally. Graduate Studies UNO’s MBA program offers graduate professional education to individuals who want to prepare for administrative careers in business as well as the public sector. In graduate studies, you expand your knowledge in the areas of accounting, finance, management, and marketing and develop analytical and research capabilities through research design and computer-based decision courses. Flexibility is provided by allowing the selection of elective course work to enhance achievement of personal career goals. Students may choose to continue broad managerial development through course work in a variety of graduate functional areas and analytical tool courses, or to concentrate studies in a particular area such as finance, marketing, management, or management science. The MBA program is an excellent way to further your background in marketing. Given the dynamic and sophisticated nature of business today, the MBA student is highly sought after by employers. The general requirements of the undergraduate marketing curriculum provide the typical prerequisites for entry into an MBA program. Consult with one of the marketing faculty if you are interested in enhancing your career opportunities with an MBA degree.   . Updated by rkern:MKTG on 4/8/2009 2:27:36 PM

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