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Welcome
to an Exciting Marketing Career!
Individual
Development
Professional Affiliations
UNO
AMA Collegiate Chapter
The UNO Collegiate Chapter of the American Marketing Association
has been one of the most active, and most recognized student
organizations on campus. It has won awards and recognition
at the College, University and National levels over the
past five years. Every marketing student should be a member!
Join it and get involved in building your career skills!
Contact Dr. Russell Lacey,
Advisor, Room KH 332, Extension 6483 for more information.
Membership is open to all majors. Dues are $60 per year
($30 National dues and $30 local Student Chapter dues).
Bimonthly luncheon meetings are held at 12:30 p.m. on Tuesdays.
Business
Community Interaction
The American Marketing Association is a professional association
of individuals from business, government, and academic organizations.
The purpose of the association is to stimulate more professionalism,
sophisticated decision making, and theory in the field of
marketing. In addition to the national association, the
New Orleans AMA Chapter welcomes your attendance at their
luncheon meetings on the first Thursday of each month. You
should check with Professor Fisk for more details.
Also, the local chapters of other marketing associations
(Louisiana Direct Marketing Association, Louisiana Public
Relations Association, International Association of Business
Communicators, New Orleans Ad Club, Public Relations Society
of America, and Sales and Marketing Executives) welcome
the attendance of marketing students.
Work
Experience
The ultimate goal of learning about marketing is to practice
marketing later in a career. You are encouraged to seek
marketing related employment during the summer or part-time
to complement your academic work. Any work experience helps
in developing your personal and professional goals. However,
work experiences in marketing will be much more helpful
in launching your marketing career after graduation. A marketing
internship is a great
way to earn academic credit while acquiring practical experience.
Professional
Periodicals
There are a variety of professional publications that are
of interest to marketers. In order to make the most use
of these trade publications, you must discipline yourself
to read them regularly, with particular attention to articles
in your specific area of interest. The following are examples
of periodicals that are directly related to business and
marketing:
Advertising Age
American Demographics
Business Ethics
Business Week
Direct Marketing
Forbes
Fortune
Harvard Business Review
Inc.
Marketing Management
New Orleans City Business
Sales and Marketing Management
Venture
Wall Street Journal
The above are all available in the university library. Also,
many of these same publications can be found on the Internet.
At least two or three should fit your field of interest.
Begin the habit now of reading in your field. Your course
work will be more interesting, your ideas will be fresher,
and your interaction with prospective employers will be
sharper.
Other
Activities
Many nonbusiness organizations have marketing-related tasks.
Volunteer for activities which will further your business
experience: act as treasurer, head a promotions committee,
organize a fund-raiser or special function. Let your involvement
help you grow professionally.
Graduate
Studies
The MBA program provides
graduate professional education for individuals who want
to prepare for administrative careers in business as well
as the public sector. In the graduate studies, you expand
your knowledge in the areas of accounting, finance, management,
and marketing and develop analytical and research capabilities
through research design and computer-based decision courses.
Flexibility is provided by allowing the selection of elective
course work to enhance achievement of personal career goals.
The MBA student may choose to continue broad managerial
development through course work in a variety of graduate
functional areas and analytical tool courses, or to concentrate
studies in a particular area such as finance, marketing,
management, or management science.
The MBA program is an excellent way to further your background
in marketing. Given the dynamic and sophisticated nature
of business today, the MBA student is highly sought after
by employers. The general requirements of the undergraduate
marketing curriculum provide the typical prerequisites for
entry into an MBA program. Consult with one of the marketing
faculty if you are interested in enhancing your career opportunities
with an MBA degree.
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