College of Business Administration

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	MARKETING & LOGISTICS DEPARTMENT Overview Undergraduate Graduate Courses Faculty& Staff Internships Career Resources PROGRAMS Undergraduate Graduate Executive Education Internships Contact Us MASTERS PROGRAMS M.B.A M.S. Health Care M.S. ACCOUNTING M.S. TAXATION EMBA EMHCM - Health Care STUDENT INFO Alumni Business Alumni Council Internships Student Organizations SERVICES Calendar Special Programs Links		Welcome to an Exciting Marketing Career! Careers in Marketing Careers in marketing provide ample opportunity for promotion into general management areas. The expertise gained in marketing areas, as well as the understanding of the consumer, are valuable assets sought by company executives in developing new managers in their companies. The career fields listed are just some of the potential opportunities for you as a marketing graduate. As these are discussed in more detail later, hopefully you can gain some perspective on what your special interest or area of capability might be. As early as possible, take a strong, purposeful interest in your career. You should solicit input from many sources; no single source is likely to have all the information you need to make an informed decision. Talk to friends, family, neighbors, co-workers, faculty, and career professionals both on and off campus. While you will find many helpful sources of information and guidance, no one will take you by the hand and lead you through your career decision. You must take the initiative. It is absolutely critical that you understand as completely as possible what your strengths and weaknesses are, what you want out of life, what you are willing to put into a career, and what options are available to you. The career fields described provide a partial list of options available to you with a marketing degree. Upon successful completion of your course work, you will have a degree in marketing, not sales, not promotion, and not logistics. Thus, taking these courses does not necessarily limit you in your potential in related career fields. Also notice that many of the optional courses overlap other potential career fields. In order to give you a feel for each of the career fields, a short description of each, along with opportunities for advancement in the field, are listed. Advertising Management Brand and Product Management Business-to-Business Marketing Logistics Management International Marketing Marketing Research Retailing Management Sales and Sales Management Services Marketing   .

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