College of Business Administration

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	MARKETING & LOGISTICS DEPARTMENT Overview Undergraduate Graduate Courses Faculty& Staff Internships Career Resources PROGRAMS Undergraduate Graduate Executive Education Internships Contact Us MASTERS PROGRAMS M.B.A M.S. Health Care M.S. ACCOUNTING M.S. TAXATION EMBA EMHCM - Health Care STUDENT INFO Alumni Business Alumni Council Internships Student Organizations SERVICES Calendar Special Programs Links		Welcome to an Exciting Marketing Career! Advertising Management Description The most visible tool of the marketing mix, advertising performs its communications function by creating awareness; educating consumers; creating brand images; persuading customers and encouraging repeat purchases. Careers in advertising are not limited to writers and artists; equally important to the "creative talents," the business side of advertising initiates strategic planning and implementation activities, with an increasing respect for ingenuity. A knack for organization and a sense of curiosity complements well the advertising manager's role as situation assessor, planner, mediator, media planner and creative judge. Compensation for advertising executives is comparable to that of other business executives. Career opportunities lie in media departments; research and planning functions; copy, design and production specialties, as well as account service (i.e., account executive) and advertising management. Sales promotion, industrial advertising and services advertising are rapidly expanding sectors; large corporations have internal advertising departments that interface directly with advertising agencies, so as to maximize advertising investments. Advertising media such as magazines, newspapers, radio or television utilize marketing and research professionals to develop and sell media or merchandising plans to clients such as retailers and small businesses. Career Opportunities A broad knowledge of industries, assignments and communications skills is highly prized among advertising practitioners. Competition for entry-level positions in advertising is extremely fierce, especially in advertising agencies where oftentimes entry positions are in a sales capacity. With experience and expertise, advertising professionals can demand extremely high salaries; one of the most financially lucrative positions in marketing can be as an owner of an advertising agency. Educational Background Students should have a firm grasp of marketing theories and concepts as well as firm foundations in English, art, psychology, and related communications and behavioral fields. A minor in an area of communications is an excellent aid in boosting a career in a advertising or public relations; an interest in reading current business events or history also prepares the advertising manager in ways to avoid "reinventing the wheel." Updated by rkern:rkern on 3/19/2009 4:18:11 PM

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